'Need more client participation to drive OOH innovation'

In Viewpoints By M4G Bureau - September 02, 2013

Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013: Irene Revilla shares views on'Transit Media: Challenges & opportunities'

In OOH News By VJ Media Bureau - June 28, 2013

Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.