‘Building a smart HR strategy for OOH’

In Viewpoints By M4G Bureau - July 26, 2023

Dr Dwarika Prasad Uniyal, Pro Vice Chancellor, RV University, Bengaluru, takes a deep dive into the still waters of OOH talent pool and comes up with innovative ideas for human capital formation.

Aditya Birla Capital launches multi-city campaign to promote Multi Asset Allocation Fund

In Campaigns By M4G Bureau - July 20, 2023

Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.

Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury

In OOH News By M4G Bureau - May 29, 2023

An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.

Long-term capital gains: An outlook on Delhi NCR OOH market

In OOH News By Pray Jani - April 14, 2023

Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.

JCDecaux partners with fashion giant GAP for Mumbai metro campaign

In Campaigns By M4G Bureau - April 11, 2023

The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

In OOH News By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

Broadsign retains Out of Home Capital as Global Strategic Advisor

In OOH News By M4G Bureau - January 27, 2023

OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.

UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland

In OOH News By Rajiv Raghunath - August 04, 2022

The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.

Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion

In OOH News By M4G Bureau - August 02, 2022

The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.