Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

In OOH News By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

How social activation worked for Dabur in UP & Bihar

In OOH News By M4G Bureau - October 04, 2021

Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

In Digital OOH By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

In Research By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

In Digital OOH By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.

Dabur joins UP’s Covid battle with vaccination, hygiene campaigns

In Campaigns By N Jayalakshmi - June 29, 2021

Dabur India recently joined hands with the Government of Uttar Pradesh to roll out a massive COVID vaccination drive, while also launching a unique campaign in Meerut, ‘Suraksha Hai Zaruri’ to create awareness about the importance of hand-washing during this pandemic.

Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29

In Digital OOH By M4G Bureau - June 26, 2021

The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.

Kinetic France inks pact with Hivestack for programmatic DOOH

In Digital OOH By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.