ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

QMS launches DOOH post-campaign analysis tool Performance+

In Digital OOH By M4G Bureau - August 28, 2023

The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns

Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’

In OOH News By M4G Bureau - August 01, 2023

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.

‘Our Inventory Management System will redefine the way media owners sell and manage sites and campaigns’

In OOH Solutions By M4G Bureau - July 24, 2023

M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.

Malabar Gold & Diamonds renews association with RRR actor NTR Jr.

In OOH News By M4G Bureau - June 21, 2023

The association will see the actor feature in Malabar’s upcoming consumer campaigns

ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki

In OOH News By M4G Bureau - June 09, 2023

The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.

Vistar Media launches ad design studio to reimagine creative for DOOH

In Digital OOH By M4G Bureau - June 07, 2023

Vistar Studio provides creative services globally to support advanced programmatic campaigns.