'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

DDB MudraMax bags South African Tourism account

In OOH News By VJ Media Bureau - December 04, 2013

The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.

Axis banks on OOH

In Campaigns By MunmunSaha - December 02, 2013

Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.

Pioneer introduces innovative gantry in Kolkata

In OOH News By Nabamita Chatterjee - October 23, 2013

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

TABcab accelerates growth for transit media

In OOH News By VJ Media Bureau - May 25, 2013

The radio taxi service in Mumbai plans for 10-12 campaigns per month along with a license to operate 4000 cabs for FY13 which is tendered by MMRTA.

Maha Kumbh! Maha Opportunity!

In OOH News By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013

From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.