Fastrack goes bold with'Sorry for what?' campaign

In Campaigns By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

In OOH News By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015

Kinetic Worldwide India wins UTI MF OOH mandate

In OOH News By Bhawana Anand - December 16, 2014

Kinetic has also executed two extensive UTI MF campaigns across multiple cities

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai

In OOH News By Nabamita Chatterjee - May 27, 2014

The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues

BJP leverages digital technology for nationwide campaigns

In OOH News By VJ Media Bureau - May 08, 2014

The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations

Flipkart taps tier 1 , 2 cities through OOH

In OOH News By VJ Media Bureau - April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.