Results For "Campaigns"
256 News Found
India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC
In OOH News By Swati Singh - November 25, 2015
Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.
Grofers' vibrant campaign takes over tier-II cities
In Campaigns By Satarupa Chakraborty - November 25, 2015
Online grocery shopping app Grofers has extended its reach through outdoor campaigns in tier-II cities. Executed by Kinetic Worldwide, the campaign is now visible in cities like Agra, Nasik, Kanpur, Rajkot etc.
Madison OOH launches suite of planning tools
In OOH News By VJ Media Bureau - November 19, 2015
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.
UP Govt goes outdoor in Mumbai to promote its progress
In OOH News By Satarupa Chakraborty - September 28, 2015
UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.
We spend Rs 100 cr from our advertising budget for outdoor: DAVP
In Viewpoints By M4G Bureau - August 31, 2015
DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.
Hidesign lures commuters with its'slow' lifestyle campaign
In Campaigns By Nabamita Chatterjee - August 06, 2015
While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
IORA Ecological Solutions, Lotus Greens highlight Earth Day
In Campaigns By VJ Media Bureau - April 30, 2015
Times OOH executed the impactful Earth Day campaigns on DND Flyway media
Leading tourism boards attract urban audience through outdoor
In Campaigns By Bhawana Anand - March 20, 2015
Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.
LG takes a vantage position on DND Flyway
In OOH News By Bhawana Anand - February 18, 2015
The consumer electronics major has taken a 200-ft wide gantry for a year on the DND Flyway to run campaigns for promoting its different products