"Challenges in Indian OOH are pretty much like the scene worldwide”

In OOH News By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

X-Men goes large than life through OOH

In OOH News By Satarupa Chakraborty - June 01, 2016

Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!

Vodafone OOH catches the IPL fever

In OOH News By Satarupa Chakraborty - May 06, 2016

Keeping the IPL frenzy in mind, Vodafone has executed a series of new OOH campaigns and activations throughout Maharashtra, Goa and Gujarat.

"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

"OOH is of great help while doing target marketing"

In Viewpoints By M4G Bureau - March 14, 2016

Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.

"Creative campaigns act as catalysts to break the bottleneck"

In Viewpoints By M4G Bureau - March 10, 2016

Vedanarayanan Vedantham of Simplilearn shares that OOH does play a crucial role as it acts as the key component to drive audience to the desired destination.

"We are always open to innovations in our OOH campaigns"

In Viewpoints By M4G Bureau - March 04, 2016

UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.

Kinetic launches SAS to measure OOH campaigns' social media reach

In OOH News By Satarupa Chakraborty - February 29, 2016

Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.

Auto Expo goes full throttle at DND Flyway

In Campaigns By Satarupa Chakraborty - February 16, 2016

Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the promotions that these auto giants focused at Auto Expo this year. Some new innovations were also introduced in these campaigns along-with many first-time endeavours.