Results For "Campaigns"
256 News Found
Steora’s smart, digital street bench adds new dimension to street furniture
In Gallery By M4G Bureau - November 23, 2017
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones
Steora’s smart, digital street bench adds new dimension to street furniture
In Digital OOH By M4G Bureau - November 22, 2017
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones
Madras HC ruling on images on hoardings specific to electoral campaigns
In OOH News By Bhawana Anand - October 26, 2017
The apex court has given orders to remove unauthorized hoardings and take strict against them
Auto brands slip into the OOH fast lane to drive sales growth
In OOH News By Amaan Kazmi - October 16, 2017
Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
In OOH News By M4G Bureau - October 16, 2017
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:
Vizeum wins media mandate for Bauli India
In OOH News By M4G Bureau - August 21, 2017
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
Bright Outdoor wins prestigious awards
In OOH News By M4G Bureau - June 08, 2017
Bright Outdoor Media recently received the prestigious Dadasaheb Phalke Award as the'Best Outdoor Company' in recognition of the extensive outdoor campaigns done for various movie promotions.
McDonald's consolidates outdoor business with MOMS
In OOH News By M4G Bureau - February 23, 2017
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers
In OOH News By Satarupa Chakraborty - February 01, 2017
Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns