Results For "Campaigns"
256 News Found
‘OOH advertising works well for my brand’
In OOH News By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
Karnataka Govt ups the OOH quotient with pan-state campaigns
In Campaigns By M4G Bureau - February 08, 2018
Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka
Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH
In OOH News By M4G Bureau - January 31, 2018
Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018
Ocean Outdoor launches ‘Ocean for Oceans’ to #StopThePlasticTide
In Digital OOH By Rajiv Raghunath - January 30, 2018
Ocean has announced a 3-year partnership with the Marine Conservation Society that will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans
Intersection selects Broadsign to power ads on digital signage network
In Digital OOH By Amaan Kazmi - January 30, 2018
Partnership enables advertisers to run targeted, strategic ad campaigns seamlessly across a network of more than 3,500 Link kiosks, urban panels, interactive station platform displays and bus shelters
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Ola goes into overdrive to promote ride sharing, outstation travel offerings
In Campaigns By M4G Bureau - January 03, 2018
The ‘Ola Share’ and ‘Ola Outstation’ campaigns, planned and executed by OMI, are part of the brand’s strident steps to reinforce its standing in major metros as well as Tier 1 & 2 cities
Tourism bodies check into JCDecaux’s CityLights network to beckon travelers
In Campaigns By M4G Bureau - December 20, 2017
Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking