Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

Hyundai Santro gears up for strong OOH presence

In OOH News By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads

In Digital OOH By M4G Bureau - October 23, 2018

The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Macromedia installs Efi Reggiani Renoir Next 340

In OOH Solutions By M4G Bureau - October 16, 2018

The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns

Festive season renders a new dash of colours to Mumbai OOH

In Gallery By Shradha Mishra - October 09, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

Festive season renders a new dash of colours to Mumbai OOH

In Campaigns By Shradha Mishra - October 05, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

I-Day celebrations straddle OOH canvas

In Campaigns By Bhawana Anand - August 17, 2018

Media4growth spotted a few OOH campaigns launched to commemorate the 72nd Independence Day