Results For "Campaigns"
256 News Found
Education sector adding business to Nagpur OOH
In OOH News By Bhawana Anand - April 03, 2019
Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city
Navneet assigns creative and digital duties to The Minimalist
In OOH News By M4G Bureau - April 01, 2019
The agency will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications and craft campaigns that will build relationships with the publications brand’s relevant eco system.
Karnataka HC tells state govt to approve new ad bylaws by March 25
In OOH News By Ria Banerjee - March 18, 2019
PIL was submitted to enforce the new Code of Conduct
EC sets down OOH display norms for political campaigns
In OOH News By Bhawana Anand - March 11, 2019
The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays
Laqshya Media Group launches cutting edge OOH planning tool
In OOH News By M4G Bureau - February 18, 2019
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.
‘Transit format is cost effective, delivers better ROI’
In Viewpoints By Bhawana Anand - February 12, 2019
Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns
1st Transit Media Talks to discuss govt publicity spends
In OOH News By M4G Bureau - February 12, 2019
The dedicated session on the theme will be addressed by Amit Kapoor, Director, US Advertising, a fast growing OOH firm that has handled some of the high profile government publicity campaigns
Kerala Tourism bets big on transit media
In OOH News By Bhawana Anand - January 30, 2019
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns
In Digital OOH By M4G Bureau - January 08, 2019
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Tinder says swipe right to be young and feel free
In OOH News By M4G Bureau - December 26, 2018
The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns