Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

Money4Drive urges ULBs to leverage Swachh Bharat promotion budget for Covid-19 prevention campaign

In OOH News By Bhawana Anand - May 11, 2020

Such campaigns will also give relief to the financially distressed OOH firms

Goa OOH on a sticky wicket as tourism prospects nosedive

In OOH News By Pray Jani - April 16, 2020

The media operators’ dependence on seasonal campaigns will increase

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Hershey travels from West to South for product promotions

In Campaigns By M4G Bureau - February 13, 2020

Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore

Uber rides on emotional quotient for Uber Auto & Uber Moto

In OOH News By M4G Bureau - December 16, 2019

First ever marketing multimedia campaigns for Auto & Moto services are expected to launch on OOH soon

Professor Shanku to come alive with AR/VR technology

In Campaigns By Pray Jani - December 11, 2019

Kolkata based production house campaigns using AR and VR installations across malls and other prime spots across Kolkata to promote their latest movie, Professor Shanku

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH