Results For "Campaigns"
256 News Found
‘Combine OOH, mobile to drive engagement, relevancy, reach’
In Digital OOH By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd
In OOH News By Bhawana Anand - January 11, 2021
The leading brand marketers speaks about the significance of the OOH medium
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
'TG specific campaigns will change the way people look at OOH’ Introline
In Digital OOH By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Mamaearth appoints Essence as integrated media agency
In OOH News By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
In Research By M4G Bureau - November 30, 2020
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
‘Micro-buying is growing by the minute’
In Viewpoints By Rajiv Raghunath - November 23, 2020
The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital
Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy
In OOH Solutions By M4G Bureau - November 23, 2020
Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.
'Make the most of location intelligence’
In Viewpoints By M4G Bureau - November 17, 2020
By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1