'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

‘Don’t sell space, Sell idea’: Raj Kamble

In OOH News By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

‘Data and tech oriented OOH advertising growing in Asia’

In OOH News By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

BharatPe to invest Rs 35 crore in marketing this year

In OOH News By M4G Bureau - August 02, 2019

BharatPe launches first ad campaign with Salman Khan; to invest USD 5 MN behind the campaign

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

In OOH News By M4G Bureau - July 29, 2019

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

Team GB‘s Tokyo 2020 Olympic Games countdown goes big on Ocean screens

In Digital OOH By M4G Bureau - July 25, 2019

The campaign supports Only One Year to Go celebrations planned for Team GB in Manchester and at Westfield London

BharatPe signs Salman Khan as brand ambassador

In OOH News By M4G Bureau - July 25, 2019

Salman will appear in their upcoming marketing campaigns

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Mumbai’s Pro Kabaddi team goes big on OOH

In Campaigns By Pray Jani - July 24, 2019

U Mumba, the Mumbai team at the Pro Kabbadi tournament, makes its presence felt in the city with a loud OOH campaign

From Chennai to Kuala Lumpur: Indigo goes all out on OOH

In Campaigns By Ria Banerjee - July 23, 2019

Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai