Nexus Malls’ new X-Mas campaign to appear on OOH soon

In OOH News By M4G Bureau - December 18, 2019

The 360* campaign has been created by Ogilvy

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

X1 launched high-blitz OOH campaign to announce inaugural season

In Campaigns By Pray Jani - December 16, 2019

Mumbai and Delhi, along with other metro and tier 1 cities saw an extensive X1 promotional campaign through Capital Group

Andreal weaves AR/VR into OOH

In Digital OOH By Pray Jani - December 16, 2019

Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal

Uber rides on emotional quotient for Uber Auto & Uber Moto

In OOH News By M4G Bureau - December 16, 2019

First ever marketing multimedia campaigns for Auto & Moto services are expected to launch on OOH soon

Emirates’ 48 hours sales is back with a bang

In Campaigns By Pray Jani - December 13, 2019

Havas Media handled the responsibility to communicate the dates of the sale with an alarming OOH campaign

OMI bags Global Marketing Excellence Award for Tanishq’s Best Outdoor Campaign

In OOH News By Ria Banerjee - December 12, 2019

Organised by the World Brand Congress, the recent Global Marketing Excellence Award has awarded the agency for the Best Outdoor Campaign on Location based Marketing

Professor Shanku to come alive with AR/VR technology

In Campaigns By Pray Jani - December 11, 2019

Kolkata based production house campaigns using AR and VR installations across malls and other prime spots across Kolkata to promote their latest movie, Professor Shanku

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited