‘Conventional OOH strategy will be helpful to reach masses’

In Viewpoints By Bhawana Anand - June 30, 2020

Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.

Talon’s DOOH campaign #SendingLove reaches Mumbai airport

In Digital OOH By M4G Bureau - June 26, 2020

The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages

Hoichoi kick-starts entertainment in Kolkata with fresh campaigns

In Campaigns By M4G Bureau - June 26, 2020

Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again

AdQuick.com unveils new programmatic DOOH software for DSPs

In Digital OOH By M4G Bureau - June 25, 2020

With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020

Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter

In OOH News By M4G Bureau - June 25, 2020

Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

Dollar Industries enhances new identity through wide-spread OOH campaign

In Campaigns By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

Mumbai civic body gives nod to media owners to remove Covid19 displays

In OOH News By Bhawana Anand - June 17, 2020

The Covid19 awareness campaign has been running for almost three months for free of cost

Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

Leafberry tells brands to ‘Make a Move’

In OOH News By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign