New TV channel in TN goes big on OOH

In Campaigns By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

Vodafone - Escalated Branding

In Gallery By - December 10, 2013

Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.

It's an Emami mela out there!

In Campaigns By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

Sony Max 's ticket to'Bada' visibility

In OOH News By Nabamita Chatterjee - December 04, 2013

Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.

DDB MudraMax bags South African Tourism account

In OOH News By VJ Media Bureau - December 04, 2013

The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.

Medimix makes them go'Mirror, mirror"¦'

In OOH News By Bhawana Anand - December 02, 2013

Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.

Sahara Q Shop creates high decibel visibility

In Campaigns By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.

Axis banks on OOH

In Campaigns By MunmunSaha - December 02, 2013

Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.

'Just open up', says Tata Docomo and how!

In Campaigns By Bhawana Anand - November 30, 2013

'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.

Reliance goes all out on OOH with new 3G offer

In Campaigns By MunmunSaha - November 29, 2013

As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.