Results For "Campaign"
1779 News Found
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day
In OOH News By Nabamita Chatterjee - June 13, 2014
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
Pantaloons goes outdoor to celebrate"Jamai Sashti†in Kolkata
In Campaigns By Nabamita Chatterjee - June 10, 2014
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
Bright Outdoor anchors Star Cruises campaign in Mumbai
In Campaigns By VJ Media Bureau - June 04, 2014
The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.
Vodafone innovates with'Choose Your Number'
Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number†scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.
Perk exhibits'Rip n Share' delight on OOH
In OOH News By Bhawana Anand - June 03, 2014
Wallstreet, a division of Kinetic India, rolls out the innovative campaign
Vodafone innovates with'Choose Your Number'
In OOH News By Nabamita Chatterjee - June 03, 2014
The brand has used an eye-catching innovation in Kolkata to drive the campaign
Sonic unveils action-packed activation programme to engage with kids & youth
In OOH News By VJ Media Bureau - May 30, 2014
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
In OOH News By Nabamita Chatterjee - May 27, 2014
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results
In Campaigns By VJ Media Bureau - May 26, 2014
The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience