Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

In OOH News By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

KOOVS takes its fashion statement outdoors

In OOH News By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

Madison IES & Roca break a taboo on World Toilet Day

In OOH News By VJ Media Bureau - December 01, 2015

The campaign inspired, motivated and educated those present to talk, discuss, inspire and sensitise others on the need to have proper sanitation for all.

AirWick spreads its fragrance through bus queue shelters

In Campaigns By Swati Singh - December 01, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

AirWick spreads its fragrance through bus queue shelters

In Gallery By - November 27, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC

In OOH News By Swati Singh - November 25, 2015

Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.

Grofers' vibrant campaign takes over tier-II cities

In Campaigns By Satarupa Chakraborty - November 25, 2015

Online grocery shopping app Grofers has extended its reach through outdoor campaigns in tier-II cities. Executed by Kinetic Worldwide, the campaign is now visible in cities like Agra, Nasik, Kanpur, Rajkot etc.

PayUmoney's campaign invites people to save more

In Campaigns By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

Nakd's tasty outdoor event

In Digital OOH By VJ Media Bureau - November 18, 2015

Nakd's new campaign boasts of an edible billboard to surprise and delight consumers at Westfield