Results For "Campaign"
1779 News Found
Amazon unveils ‘Great Indian Sale’ with compelling offers
In Gallery By M4G Bureau - January 23, 2018
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back
Amazon unveils ‘Great Indian Sale’ with compelling offers
In Campaigns By M4G Bureau - January 22, 2018
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Knorr soups up the Italian flavour
In Campaigns By M4G Bureau - January 15, 2018
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’
In Campaigns By M4G Bureau - January 14, 2018
Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Vodafone to hit the OOH streets soon with Cheeka and friends
In OOH News By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army
Hong Kong’s MTR crafts cartoon-themed train compartment
In Campaigns By M4G Bureau - January 06, 2018
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign
Adidas turns the spotlight on ‘Predator’ with 3D innovation
In Campaigns By M4G Bureau - January 05, 2018
The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans across all age groups