Coca Cola’s Bromance on OOH soon

In OOH News By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Wild once again out to promote its ‘vitamin water’

In Gallery By M4G Bureau - April 04, 2018

The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads

‘Go Kerala’ campaign goes many a mile in London

In Gallery By M4G Bureau - April 04, 2018

The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads

Madison Media is Agency of the Year at Maddys 2018

In OOH News By M4G Bureau - April 04, 2018

The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign

Parle Agro announces Rs 100 crore multimedia campaign

In OOH News By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

‘Technology holds key to OOH transformation’

In Viewpoints By Anil Balan - April 03, 2018

Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix

Wild once again out to promote its ‘vitamin water’

In Campaigns By M4G Bureau - April 03, 2018

The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads

‘Go Kerala’ campaign goes many a mile in London

In Campaigns By M4G Bureau - April 02, 2018

The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.

Kansai Nerolac renders ‘Rang De Maharashtra’ colourful

In Campaigns By VJ Media Bureau - March 30, 2018

Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’

eBay gets tactical with weather-driven campaign

In Digital OOH By M4G Bureau - March 27, 2018

The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"