Results For "COVID19"
92 News Found
Rail ministry relief gets mixed reactions from media owners
In OOH News By Bhawana Anand - August 25, 2020
Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation
‘OOH proved itself as a boon for JadeBlue’
In Viewpoints By Pray Jani - August 20, 2020
Jitendra Chauhan, CMD, JadeBlue, shares how OOH has been proving itself as an effective media in reviving their business, affected by the impact of Covid19
OOH projected to grow at 30%-100% in H2: Pitch Madison Report
In Research By M4G Bureau - August 19, 2020
The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.
‘Innovative DOOH options will spur railway media biz’
In OOH News By Bhawana Anand - August 14, 2020
Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
In Research By M4G Bureau - August 13, 2020
Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
In OOH News By Bhawana Anand - July 29, 2020
62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business
Big ideas derive from biggest problems
In Viewpoints By Bhawana Anand - July 27, 2020
Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation
NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL
In OOH Solutions By M4G Bureau - July 27, 2020
The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more
Media owners’ await BBMP’s decision on media selection for Covid19 campaign
In OOH News By M4G Bureau - July 21, 2020
The pending decision on the selection of media is adding to the worries of media owners
Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines
In OOH News By M4G Bureau - July 17, 2020
The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms