The way forward is transit: Pawan Bansal

In OOH News By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

Transit Media can take on multiple avatars: Santosh Padhi

In OOH News By Bhawana Anand - March 01, 2019

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

oOh!media delivers double-digit organic revenue growth

In OOH News By M4G Bureau - February 25, 2019

Organic revenue increased by 10% to $416.8 million; the strong contribution from the Commute business, which was acquired on 28 September 2018, resulted in total revenue increasing by 27% to $482.6 million

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Sanjay Thakkar assumes COO - West & South role in Pioneer Publicity

In OOH News By M4G Bureau - February 04, 2019

Sanjay now spearheads the firm’s operations in Maharashtra market in West & South

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

‘OOH is becoming increasingly data-rich’

In Viewpoints By Rajiv Raghunath - January 22, 2019

Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium

Raju Markandeya joins V>ENGAGE as CEO

In OOH News By M4G Bureau - December 13, 2018

The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions

Honda plans to amplify Activa 125 new campaign via OOH

In OOH News By M4G Bureau - September 27, 2018

Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy of brand Activa

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers