The Muthoot Group leads the way with its plethora of COVID19 relief efforts across India

In OOH News By M4G Bureau - April 27, 2020

The Company has distributed over 40,000 ration kits, over 50,000 face masks, 10,000 pairs of hand gloves, 10,000 bottles of hand sanitizers and fed over 46,000 people with ready to eat cooked food

Festival of Creativity- Cannes Lions 2020 cancelled

In OOH News By M4G Bureau - April 06, 2020

Slated for this October, the Festival and Awards will take place on June 21-25, 2021

Honda Activa celebrates ‘Power of 6’ in new campaign

In OOH News By Pray Jani - March 06, 2020

Unveils a 360-degree campaign for the all-new Activa 6G BS-VI including OOH

World Out of Home Organization launches NewGen Toronto delegate pass for OOH young stars

In OOH News By M4G Bureau - January 28, 2020

The chosen delegates will be able to meet Organization board members, key representatives of the worldwide OOH industry and enjoy training and networking opportunities

Jayesh Yagnik, COO, MOMS Outdoor Media Services to speak at 2nd Transit Media Talks

In OOH News By M4G Bureau - January 22, 2020

Jayesh Yagnik will share his perspectives on the specialist agency approach to transit media

It’s business as usual for FoB, bqs, transit media in Bengaluru

In OOH News By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

‘Stay true to your rural marketing strategy’

In OOH News By Bhawana Anand - December 16, 2019

Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives

Honda’s new “A Quiet Revolution” to create noise on Outdoors

In OOH News By M4G Bureau - October 18, 2019

The campaign, designed by Dentsu One division, aims to highlight the unique feature of eSP technology i.e. Silent start

Coolberg supports expansion plan with OOH marketing

In Campaigns By M4G Bureau - September 20, 2019

The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’

oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

In Digital OOH By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours