Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Nobody Cools Better, Says Blue Star, Bluestar AC by Madison OOH

In Gallery By - September 07, 2016

Imagine, Innovate & Grow

In Viewpoints By M4G Bureau - September 06, 2016

Leveraging digital OOH innovations are the best way to make the younger generation consider your brand'cool' and today'cool' has become a monetize-able entity.

CASHurDRIVE ties up with Jet Airways for in-flight sampling of Unibic cookies

In OOH News By Satarupa Chakraborty - August 18, 2016

Unibic, partnering with CASHurDRIVE, goes for in-flight sampling in Jet Airways flights across six major Indian cities.

Nobody Cools Better, Says Blue Star, Bluestar AC

In Gallery By - August 17, 2016

CASHurDRIVE surprises in-flights passengers with cookies

In OOH News By Satarupa Chakraborty - July 25, 2016

CASHurDRIVE, a renowned name for in-flight branding, recently executed a sampling promotion for a newly-launched cookie brand from a FMCG giant in flights.

"Think, Plan, Do Mobile”

In OOH News By VJ Media Bureau - June 18, 2016

In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"alive”.

Kinetic India announces change in key leadership roles

In OOH News By Satarupa Chakraborty - June 10, 2016

Under the change in leadership roles, Raju Markandeya has been elevated as the new COO while Adil Khan has taken over as Head - North region.

DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

In OOH News By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.

Vizeum appoints Amita Karwal as COO, North and South

In OOH News By Satarupa Chakraborty - April 07, 2016

Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.