Marc-Antoine De Roys is new Kinetic global CEO

In OOH News By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region

Havas Media wins integrated media mandate of Sterling Holiday Resorts

In OOH News By M4G Bureau - October 18, 2017

The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays

Patna media owners willing to cooperate with Nagar Nigam

In OOH News By Bhawana Anand - September 29, 2017

Advertising Welfare Association Bihar representing the local media owners has initiated a dialogue with the authority to find a solution beneficial for both parties involved

‘OOH has everything going for it’

In Viewpoints By Bhawana Anand - September 23, 2017

Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:

SOP v5.5 is a strong step to address payment issues: media owners

In OOH News By Bhawana Anand - September 11, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move

Transactional data powers Mondelez’s new campaign in Australia

In Digital OOH By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

‘OOH must have an Ad-Ex at least’

In Viewpoints By Bhawana Anand - September 04, 2017

Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

‘Mall signages - a perfect growth opportunity for DOOH’

In Gallery By - August 23, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017

‘OOH advertising is a $29 billion global industry’

In OOH News By M4G Bureau - August 17, 2017

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.