Results For "COMB"
59 News Found
‘pDOOH opens up a world of contextual, data-driven advertising’
In Viewpoints By Rajiv Raghunath - September 28, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media
In Digital OOH By Rajiv Raghunath - April 21, 2021
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
Sony expands Bravia 4K HDR professional display line-up
In OOH Solutions By M4G Bureau - February 17, 2021
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once
‘Combine OOH, mobile to drive engagement, relevancy, reach’
In Digital OOH By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
Digital + Outdoor top media combo for SME category, says report
In Research By Bhawana Anand - January 12, 2021
A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
In Digital OOH By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech
In Digital OOH By Rajiv Raghunath - October 13, 2020
Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions
Epson introduces new experiential digital signage projector range
In OOH Solutions By M4G Bureau - October 07, 2020
The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme