Cuttack MC plans to outsource outdoor media management

In OOH News By M4G Bureau - April 16, 2018

The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015

MHOA confers with BMC on outdoor policy in the making

In OOH News By Bhawana Anand - April 11, 2018

The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns

NTBCL pre-bid meet for DND Flyway ad rights today

In OOH News By M4G Bureau - April 10, 2018

The participating media owners will put forth their queries and concerns regarding the tender T&C during the meeting

Samsung signs up as the Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - April 05, 2018

The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand

SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

In OOH News By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

SDMC achieves a new high in ad tax revenue earnings

In OOH News By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

In OOH News By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

Goibibo signs up as a Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - March 12, 2018

The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space