Gayatri Ojha to participate in a panel discussion at OAC 2018

In OOH News By M4G Bureau - July 19, 2018

Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Gurugram MC, Ambience Mall lock horns over media

In OOH News By M4G Bureau - July 10, 2018

The mall owner broke the seal of confiscated media wherein the authority has filed an FIR against the mall

10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29

In OOH News By M4G Bureau - July 09, 2018

The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners

Capital Group takes up title sponsorship of OAA 2018

In OOH News By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

Gurugram MC strikes at mall & Metro media in the city

In OOH News By M4G Bureau - June 28, 2018

The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

SDMC to create branding opportunities with hydroponics on flyover pillars

In OOH News By Bhawana Anand - June 13, 2018

Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

In OOH News By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

MHOA meets BMC to discuss draft ad policy

In OOH News By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy