OOH best medium to win back public trust: Justine Cochrane

In OOH News By N Jayalakshmi - May 21, 2021

Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.

OOH growth prospects strong, says WPP CEO Mark Read

In OOH News By Rajiv Raghunath - May 19, 2021

Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.

‘We augment the glory of Times Square’

In Gallery By - May 18, 2021

Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens

Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life

In OOH News By M4G Bureau - May 17, 2021

Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.

Ocean Outdoor gearing up for strong recovery after FY20 loss

In Digital OOH By Rajiv Raghunath - May 04, 2021

“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.

‘The demand for transparency has gone up in these Covid times’

In Gallery By - May 04, 2021

Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.

WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18

In OOH News By - April 22, 2021

The Summit will be hosted from London; registration is open.

‘We do see a spring awakening for the industry’

In Viewpoints By Rajiv Raghunath - April 19, 2021

Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.

‘We independently verify campaign facts, at scale’

In Viewpoints By Rajiv Raghunath - April 13, 2021

Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data

Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market

In Digital OOH By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.