Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

In OOH News By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

CASHurDRIVE bats for Kings XI Punjab as official outdoor partner

In Campaigns By Bhawana Anand - May 05, 2015

The OOH solutions firm has bagged the rights for the second successive year

Leading tourism boards attract urban audience through outdoor

In Campaigns By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

Creating a sublime effect

In Campaigns By Chanda Kumar - December 31, 2014

Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

Sunder Hemrajani moves on from Times OOH

In OOH News By VJ Media Bureau - November 10, 2014

After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings

OLX talks about users' success stories through OOH

In Campaigns By Bhawana Anand - October 17, 2014

For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages

Karnataka Talks OOH! begins today

In OOH News By VJ Media Bureau - October 09, 2014

The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'

S S International Live credits success of'Ponniyin Selvan' play to outdoor promotion

In Campaigns By VJ Media Bureau - August 06, 2014

Metro Multimedia P Ltd & Vas Media Network executed the outdoor promotion of the play which was staged in Chennai, Madurai and Coimbatore

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.