‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.

“DOOH in China: Big & mainstream”

In Gallery By - August 25, 2017

Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017

Ford unveils unique Ganesha installation made of spare parts

In Campaigns By M4G Bureau - August 22, 2017

The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

OAC App to be launched at OAC 2017

In OOH News By M4G Bureau - July 26, 2017

The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules

IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

\'Talking Gods'-- Droom\'s unique take on road safety\'

In OOH News By M4G Bureau - June 30, 2017

Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.