‘We Must DOOH Better’

In OOH News By Rajiv Raghunath - March 19, 2024

Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success

The Canadian Out-of-Home Awards announces diverse 2024 judging panel

In OOH News By Rajiv Raghunath - March 19, 2024

The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’

In OOH News By Rajiv Raghunath - March 14, 2024

Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

In Campaigns By M4G Bureau - February 27, 2024

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

A habit of success at Prakash Arts

In Gallery By - February 23, 2024

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

JCDecaux launches global airport pDOOH offering

In Digital OOH By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations

In Campaigns By M4G Bureau - February 09, 2024

The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa

Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy

In OOH News By Neelambari Kakaraparthi - February 06, 2024

Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.