Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer

In OOH News By M4G Bureau - June 05, 2019

Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions

Benckiser celebrates hygiene drive in schools

In Campaigns By M4G Bureau - June 03, 2019

The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme

Jeep Compass helps voters reach remote polling booths

In Campaigns By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

‘Business outcomes real measure of OOH success’

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

In Digital OOH By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester

KTM Bikes accelerates train wrap branding

In Gallery By M4G Bureau - November 28, 2018

Rapport WW will be handling the branding exercise for the brand, which utilizes the extensive reach of DMRC Blue

TeamViewer ties up with BenQ for digital signage support

In OOH Solutions By M4G Bureau - November 21, 2018

The technology partner will enable remote access to BenQ’s digital signage through the pre-installed TeamViewer QuickSupport agent

Tata Steel’s global growth story stands tall on OOH 

In Campaigns By Bhawana Anand - November 15, 2018

In association with Kinetic India, the brand narrates its success story by using a Burj Khalifa replica

BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city