Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White

In OOH Solutions By M4G Bureau - August 17, 2020

It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications

SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

Chevrolet’s Noble ride

In Campaigns By M4G Bureau - July 27, 2020

An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic

Moving Walls & TPS Engage announce Global DOOH Partnership

In OOH News By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support

In Digital OOH By Rajiv Raghunath - July 07, 2020

DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs

‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’

In Gallery By - June 29, 2020

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets

AdQuick.com unveils new programmatic DOOH software for DSPs

In Digital OOH By M4G Bureau - June 25, 2020

With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020

Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme

In OOH News By M4G Bureau - June 18, 2020

The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

TIMDAA & Lemma partner to enable pDOOH at Delhi airport media

In Digital OOH By M4G Bureau - March 19, 2020

This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform