Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

In Digital OOH By Rajiv Raghunath - May 06, 2021

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

In OOH News By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla

In OOH News By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.

Mondelez India plans to promote 5Star Oreo through innovative OOH

In OOH News By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

Locad kicks off end-end DOOH solutions in Patna market

In Digital OOH By Bhawana Anand - March 03, 2021

Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor

Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

Mondelez’s new V Day question: How far will you go for love ?

In Campaigns By M4G Bureau - February 12, 2021

The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities

Piccadilly Lights pays tribute to Captain Sir Tom Moore

In Digital OOH By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor