Thums Up Charged goes ballistic in the outdoor

In Campaigns By Amaan Kazmi - December 30, 2017

To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong carbonation tasting more thunderous

Citylights continuing to attract top brands

In OOH News By M4G Bureau - November 15, 2017

Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences

Marc-Antoine De Roys is new Kinetic global CEO

In OOH News By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region

Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

Chanel checks into Munich Airport to promote new fragrance

In Digital OOH By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

Transactional data powers Mondelez’s new campaign in Australia

In Digital OOH By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

Installation of new Picadilly Lights curved LED display media complete

In Digital OOH By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

IPG Mediabrands India launches new Data Management Platform with MediaMath

In OOH News By M4G Bureau - August 08, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

In OOH News By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.