Twitter celebrates big cultural moments on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - October 30, 2018

The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec

OYO turns hotel facades into branding formats

In Gallery By M4G Bureau - October 12, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

OYO turns hotel facades into branding formats

In Campaigns By M4G Bureau - October 10, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

Victoria Beckham debuts on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

Steep fee on mall facade in South Delhi rattles media owners

In OOH News By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

Samsung rolls out #TVblackout on OOH canvas

In Gallery By M4G Bureau - May 28, 2018

Keeping up its innovative campaigns streak, the brand leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set in UK