£100,000 DOOH ad space for Grand Prix winner of Ocean Outdoor’s 2024 digital creative competition

In Digital OOH By M4G Bureau - May 16, 2024

13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean Grand Prix

Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus

In Digital OOH By M4G Bureau - April 30, 2024

From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology

Sujai Karampuri appointed as chairman of Indian division of SHARP

In OOH News By Sakshi Sanghavi - April 11, 2024

Sujai Karampuri comes with over two decades of experience in designing and developing sophisticated and high technology software-integrated-with-hardware products

‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’

In OOH News By Rajiv Raghunath - April 03, 2024

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units

In OOH News By M4G Bureau - March 29, 2024

Global will also continue to represent BT’s street furniture advertising sales for the next decade

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

In OOH News By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

In OOH News By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions

UK OOH icons power down for Earth Hour

In Digital OOH By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.