UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

In OOH News By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth

A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

Train 18 creator Sudhanshu Mani will be addressing Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 22, 2023

Sudhanshu Mani will share his thoughts on ‘Disruptive thinking: the secret sauce of business transformation’

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

Armour Digital OOH is ‘Powered By’ sponsor of Outdoor Advertising Convention 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - June 06, 2023

The OOH major’s brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.

Airport media – the runway all clear for gaining high altitude

In OOH News By M4G Bureau - June 05, 2023

Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

In OOH News By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy