Results For "Business"
617 News Found
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
Address specific needs of high-end brands, say luxury brand custodians & experts
In OOH News By VJ Media Bureau - July 08, 2014
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence
Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya
In OOH News By VJ Media Bureau - July 08, 2014
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
In OOH News By VJ Media Bureau - July 08, 2014
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years
Leaders debate pros & cons of media owner-cum-agency business
In OOH News By VJ Media Bureau - July 05, 2014
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India
OAC 2014: Leading brand marketers to talk about luxury brand adverting
In OOH News By VJ Media Bureau - June 30, 2014
Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18
Kerala OOH: Brimming with growth opportunities
In OOH News By Rajiv Raghunath - June 23, 2014
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Kerala OOH: Gearing up for the next growth wave
In OOH News By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.
Large formats work best in Bihar & Jharkhand: Reliance Communications
In Viewpoints By M4G Bureau - June 11, 2014
Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:
OOH in Bihar & Jharkhand is economical & impactful: Uninor
In OOH News By Bhawana Anand - June 09, 2014
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights: