HP improves productivity and versatility in large format printing

In OOH News By VJ Media Bureau - May 06, 2015

Latest HP Latex and HP Scitex printers and presses help businesses reach new customers and new profit pools

American Express promotes Jet Airways corporate card at Delhi airport

In Campaigns By Bhawana Anand - April 23, 2015

American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

Tamil Nadu Talks OOH! Conference to be held in Chennai on May 8

In OOH News By VJ Media Bureau - April 06, 2015

Team OAC is organising the conference, presented by Laqshya Media Group, with the express purpose of bringing all OOH stakeholders on a common platform to address the challenges and to build a roadmap for sustained OOH business growth in Chennai and rest of Tamil Nadu

'Consolidation will spur industry growth'

In Viewpoints By M4G Bureau - January 16, 2015

C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

In OOH News By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

'Give Traditional Outdoor Media Its Due'

In Viewpoints By M4G Bureau - September 22, 2014

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.

DDB Dubai wins regional Porsche business

In OOH News By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview: