Punjab OOH players waiting expectantly for a new outdoor policy

In OOH News By Bhawana Anand - September 01, 2017

Industry hopes the new policy will not increase the tax burden on the business

“The power of creative ideas to be given more importance”

In Gallery By - August 31, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’

MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

OOH can be integral to smart city development: PHDCCI conference

In OOH News By Bhawana Anand - August 26, 2017

OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi

Green printing is an imperative for OOH business

In OOH Solutions By Bhawana Anand - August 24, 2017

Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing becomes an industry norm

“Rivalry is relevant for OOH business”

In Gallery By - August 23, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talked about ‘Building Bridges: For OOH Business’ at OAC 2017.

Xposure to manage media for Ralson Tyres

In OOH News By M4G Bureau - August 11, 2017

The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.

Laqshya’s wins top award in CSR category for Daikin OOH campaign

In OOH News By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics