Karnataka Talks OOH conference in Bengaluru this Friday

In OOH News By M4G Bureau - February 05, 2018

The conference will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers, to address key matters concerning OOH business in Bengaluru and rest of Karnataka.

Draft Punjab outdoor ad policy needs to shed more light on DOOH

In OOH News By Bhawana Anand - January 29, 2018

The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into

A business card that’s harbinger of good news

In OOH News By M4G Bureau - January 27, 2018

Designed by Dentsu Webchutney for a renowned Gynaecologist and Obstetrician, the business card has with it a pregnancy test kit

Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy

In OOH News By M4G Bureau - January 19, 2018

In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

In OOH News By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development

‘Mall media is specialist business’

In Viewpoints By Rajiv Raghunath - January 16, 2018

Anup Mittle, Partner, Mittle Sons Media Associates, shares his perspectives on the emerging trends in mall media business in conversation with Rajiv Raghunath

Lucknow media owners get temporary relief with stay on media removal

In OOH News By M4G Bureau - December 22, 2017

The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media removal will come through in the coming days

'We are expecting more tax revenues from hoardings'

In Viewpoints By Amaan Kazmi - December 19, 2017

In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:

Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms

In OOH News By Amaan Kazmi - December 15, 2017

The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations

Lucknow OOH industry facing brunt of civic body action, business in a tizzy

In OOH News By Bhawana Anand - December 13, 2017

Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched