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618 News Found
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
‘Technology assists with maximising the inventory use’
In Viewpoints By Rajiv Raghunath - August 21, 2018
Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath
Floods wash away Onam season business in Kerala
In OOH News By M4G Bureau - August 17, 2018
The state government has cancelled the Onam celebrations; the Onam season usually gives maximum business to OOH every year
Hoardings business on the edge in Bengaluru
In OOH News By M4G Bureau - August 09, 2018
BBMP Council yet to make public its stand on the hoardings issue; next HC hearing on hoardings issue on Aug 10
American Express campaign exemplifies its omnipresence
In Gallery By M4G Bureau - August 06, 2018
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
In OOH News By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
American Express campaign exemplifies its omnipresence
In Campaigns By M4G Bureau - August 02, 2018
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Matthew teaches 6 Business Judo moves to Indian OOH industry
In OOH News By Bhawana Anand - July 27, 2018
The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018