7 key steps to modernise OOH business

In Digital OOH By Rajiv Raghunath - May 04, 2020

Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar

Pratibha Advertising implements Edge1 OOH Software

In OOH News By M4G Bureau - April 27, 2020

Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business

CupShup brews more business offerings, dons new brand identity

In OOH News By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period

‘A strong business bounce-back in the offing post lockdown’

In OOH Solutions By Bhawana Anand - April 15, 2020

Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments

‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

Narayan Devanathan to head DAN Solutions India

In OOH News By M4G Bureau - April 03, 2020

DAN appoints Narayan Devanathan as the CEO for DAN Solutions India, and Chairperson for Creative Line of Business for DAN

WOO organises global conference call connecting national OOH bodies

In OOH News By Rajiv Raghunath - March 31, 2020

The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled