Logistics cut out for SMEs

In OOH News By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

IPL to boost demand for Bars & Restaurants media

In OOH News By Bhawana Anand - September 07, 2020

Gautam Bhirani, MD of EyeTalk Media Ventures, believes that bars and restaurants re-opened with adaptation of digital technology will bring new business opportunities

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

In OOH News By M4G Bureau - September 01, 2020

Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles

‘OOH proved itself as a boon for JadeBlue’

In Viewpoints By Pray Jani - August 20, 2020

Jitendra Chauhan, CMD, JadeBlue, shares how OOH has been proving itself as an effective media in reviving their business, affected by the impact of Covid19

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Maha Metro to host a webinar to explore business ideas in Nagpur metro

In OOH News By M4G Bureau - August 11, 2020

In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding

OOH in Covid Times

In Viewpoints By M4G Bureau - August 10, 2020

Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic

Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps

In OOH News By Bhawana Anand - August 05, 2020

State govt campaigns helping OOH business revival

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business