Results For "Business"
618 News Found
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
Ocean Outdoor gearing up for strong recovery after FY20 loss
In Digital OOH By Rajiv Raghunath - May 04, 2021
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.
If it’s about OTS, let’s go for it
In Viewpoints By M4G Bureau - April 26, 2021
Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH
LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22
In OOH News By M4G Bureau - April 19, 2021
Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.
Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla
In OOH News By M4G Bureau - April 07, 2021
Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.
‘Tech-tonic shifts altering Indian OOH terrain’
In Viewpoints By - April 05, 2021
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
Dentsu wins William Grant & Son’s APAC business
In OOH News By M4G Bureau - March 25, 2021
As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
Does size really matter in OOH?
In OOH News By - March 25, 2021
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.
Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India
In OOH News By M4G Bureau - March 15, 2021
Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.
OOH Capital pioneers specialist OOH advisory & consultancy services
In OOH News By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape