Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

In OOH News By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

In Digital OOH By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference

In OOH News By M4G Bureau - February 25, 2022

India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.

Signpost India appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk

In OOH News By M4G Bureau - February 24, 2022

Ravi Ambrose has 25+ years of experience in brand management, business development, and OOH planning and strategy

Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference

In OOH News By M4G Bureau - February 22, 2022

The in-person conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.

Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 18, 2022

Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance

Meenakshi Menon to speak at in-person India Talks OOH conference in Mumbai on March 8

In OOH News By - February 17, 2022

Meenakshi Menon will be addressing the conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

Business Strategist & Angel Investor Lloyd Mathias to address in-person India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 07, 2022

Lloyd will be sharing his perspectives on how the OOH industry could collectively push their marketing drive, drawing upon his rich experience as a well-known and highly accomplished brand marketer and strategy consultant.

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

In OOH News By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment